Video quality
Perceived video quality measurement is essential for broadcasters, video equipment manufacturers and content providers who need to monitor broadcasting or to determine optimal parameters (like bitrate) to reach a given quality level.
It is also irreplaceable to select the best video equipment (like video encoders or Set-Top Boxes) among different manufacturers or firmwares.
Video quality measurement is also useful for artificial intelligence (AI) in order to select good quality videos for training.
At last, it enables R&D to take the good decisions to improve video quality.